Wormhole moves data and tokens across chains. Ethereum, Solana, Sui, Injective—connected. At HoP, we refined the brand voice, and have led the creative direction for the Wormhole mascot - Wassie. Concept to character - Minimal design, maximum recall, which is memeable, memorable and monetizable. We created Wassie, when we weren’t even trying. We tried to incorporate the people we kept meeting online from Wormhole and that is when it struck us
We made Wassie to represent them — the ones behind the screen who make the internet feel alive. Wassie was built in the Wormhole — not a place, but a pattern -- A network. His DNA is mixed with Hanoi’s side alleys, one fin in Seoul’s neon noise. Sometimes sipping coconut water in Goa. Sometimes trading memes for dumplings in Osaka. We build Wassie to behave like he belongs online — not perform for it. Wassie isn't just built for campaigns, he’s made to slip naturally into conversation. Every post, drop, or reply follows a narrative with timing and tone that mirrors culture.
- Mascot Creation
- Content Execution
- Updated Branding
- Digital Meme Artistry
