Paradex, incubated by Paradigm — the largest institutional liquidity network in crypto — is building a unified DeFi ecosystem through Paradex Exchange, Paradex Chain, and XUSD. To bring this vision to life, we introduced Dave, the CommonMan.
Dave is everyone. The retail trader who’s been through every cycle — the highs, the crashes, the scams, the hype. He’s not here to win or lose anymore. He’s here because this is just part of life now. What makes this collaboration with HoP unique is the way we merged technical innovation with character who speaks to everyone. Through marketing lore videos, collection art, and meme posts, we’ve crafted content that speaks directly to Paradex’s core audience.
- Mascot Creation
- Lore videos
- Twitter Posts
