DeerDost, aka Aman, is from a parallel universe far far away. Aman is a virtual influencer, who posts about his everyday life in this parallel Mumbai.
The goal was to create a character that felt familiar, yet from a parallel universe. An amalgamation of personalities that lots of teenagers and young-adults can relate to. So we went all in on the cyberpunk mumbai aesthetics. We redesigned every major landmark in Mumbai, reimagined in cyberpunk style. The jewelry, the infrastructure, the pets, the politics. We created it all from scratch to create a Mumbai – that ‘felt familiar, yet from a parallel universe’.
- World Building and Character Development
- Motion and Music
